Strategic planning: Why do we need to do it?

 

Regardless of whether your business is a small start-up or one of the biggest players in the market, you will likely have heard stories of how other organisations have achieved success through well thought-out strategic planning.

Is strategic planning still relevant for businesses today, however, or is it just an outdated management fad? How exactly does it help an organisation?

Effective strategic management can bring many benefits to any business – here are just four examples.

It outlines a clear path for your company

No business can hope to succeed by not having a plan and simply hoping to stumble across success.

A strategic plan works like a roadmap, clearly defining the best route for your organisation to take in the years ahead. Whether it covers one, three or five years into the future, a strategic plan can help guide your organisation to meet the challenges that lie in wait.

It brings a sense of focus

Because a strategic plan establishes a direction for your business to take, it will help it sharpen its focus in order to get there.

Strategic planning can therefore help your organisation develop the right goals and targets and help everyone focus their efforts into meeting them.

It improves your business’s self-awareness

Taking the time to establish a comprehensive strategic plan means your business has a better awareness of its strengths and weaknesses and where it stands in the market, both individually and in relation to competitors.

It gives your employees something to work towards

Strategic planning isn’t just beneficial for those highest up in the management hierarchy – it gives everyone in the organisation a sense of purpose.

With a definitive mission and clear goals and objectives to work towards, your staff will know their efforts count towards something and will be motivated to do their job.