Marketing lessons from Seth Godin

By | February 12th, 2018|Leadership, Strategy planning|

Marketing lessons from Seth Godin “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible” - Seth Godin Seth Godin is a best-selling author and entrepreneur and is one of the most prominent and influential names in marketing today. Godin has worked in [...]

New Year, New Strategic Plan

By | December 15th, 2017|Strategy planning|

New Year, New Strategic Plan As 2017 comes to a close, people and businesses alike start to think about New Year’s resolutions. The end of the year is a time to look at your business’ progress and plan how you want it to develop. A strategic plan is a valuable tool that can help any [...]

Bah! Humbug! Tis the Season to Strategize Before the Holidays

By | December 13th, 2017|Strategy planning|

Bah! Humbug! Tis the Season to Strategize Before the Holidays Feeling like Ebenezer Scrooge at this time of the year? Is it because the annual marketing plan is looming over you? Well, it doesn’t have to be that way. As I recently discussed on M&M Global, pulling together your plan now is easier as your [...]

The Strategy Behind the Busiest Shopping Days of the Year

By | November 20th, 2017|Strategy planning|

The Strategy Behind the Busiest Shopping Days of the Year While Thanksgiving is only a few days away, most businesses have their eyes set on Black Friday and Cyber Monday - not the turkey, mashed potatoes and pie. They are prepping for the busiest shopping season of the year, and strategizing how to become victorious [...]

Your Strategy for Small Business Saturday

By | November 15th, 2017|Creative, Strategy planning|

Your Strategy for Small Business Saturday It seems like the world is made for the big dogs. They’re the ones who can get things done; they have the money, the clout, and the man power. In such a competitive world, it might feel that way, but we certainly don’t agree. Small businesses remain the backbone [...]

Are you ready for Black Friday?

By | November 9th, 2017|Strategy planning|

Are you ready for Black Friday? It is hard to believe that the beginning of the Christmas shopping season is only a few weeks away. On Friday, November 24, holiday shoppers will be searching for the best bargains around. With this in mind, now is the time to iron out your marketing strategy. Whether large [...]

Becoming the Beyoncé of Business

By | October 30th, 2017|Leadership, Strategy planning|

Becoming the Beyoncé of Business “I dream it, I work hard, I grind 'til I own it” - Beyoncé, Lemonade   How do you become the Beyoncé of business? Step One: Be Flawless. Sadly it isn’t that easy. Even Beyoncé has been cultivating her brand and image for more than a decade. Still, 100 million [...]

Winning the Agile Marketing Race

By | October 17th, 2017|Strategy planning|

Winning the Agile Marketing Race Agile is a guiding principle for many organizations, especially within the marketing function. As I recently discussed on M&M Global, today’s marketers are slowly embracing the mindset, realizing that long-term marketing goals can only be supported through a series of sprints rather than a marathon. So, why the change of [...]

6 Steps to Building a Business Around Your Passion

By | September 28th, 2017|Strategy planning|

6 Steps to Building a Business Around Your Passion Designed to protect us from danger in our lives, we tend to let fear hold us back for various reasons. We decide to stay safe, enjoying the comfort and stability that is known to us. There are millions of people in the world with fantastic ideas, [...]

The Role of Competitive Analysis

By | September 26th, 2017|Strategy planning|

The Role of Competitive Analysis “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte   Many might consider Napoleon Bonaparte to be a strategic genius. So, we will take his words to heart. Your competitor could be making a mistake at this very moment -- or it could be you who is [...]