The Strategy Behind the Busiest Shopping Days of the Year

By | November 20th, 2017|Strategy planning|

The Strategy Behind the Busiest Shopping Days of the Year While Thanksgiving is only a few days away, most businesses have their eyes set on Black Friday and Cyber Monday - not the turkey, mashed potatoes and pie. They are prepping for the busiest shopping season of the year, and strategizing how to become victorious [...]

Your Strategy for Small Business Saturday

By | November 15th, 2017|Creative, Strategy planning|

Your Strategy for Small Business Saturday It seems like the world is made for the big dogs. They’re the ones who can get things done; they have the money, the clout, and the man power. In such a competitive world, it might feel that way, but we certainly don’t agree. Small businesses remain the backbone [...]

Are you ready for Black Friday?

By | November 9th, 2017|Strategy planning|

Are you ready for Black Friday? It is hard to believe that the beginning of the Christmas shopping season is only a few weeks away. On Friday, November 24, holiday shoppers will be searching for the best bargains around. With this in mind, now is the time to iron out your marketing strategy. Whether large [...]

Becoming the Beyoncé of Business

By | October 30th, 2017|Leadership, Strategy planning|

Becoming the Beyoncé of Business “I dream it, I work hard, I grind 'til I own it” - Beyoncé, Lemonade   How do you become the Beyoncé of business? Step One: Be Flawless. Sadly it isn’t that easy. Even Beyoncé has been cultivating her brand and image for more than a decade. Still, 100 million [...]

Winning the Agile Marketing Race

By | October 17th, 2017|Strategy planning|

Winning the Agile Marketing Race Agile is a guiding principle for many organizations, especially within the marketing function. As I recently discussed on M&M Global, today’s marketers are slowly embracing the mindset, realizing that long-term marketing goals can only be supported through a series of sprints rather than a marathon. So, why the change of [...]

6 Steps to Building a Business Around Your Passion

By | September 28th, 2017|Strategy planning|

6 Steps to Building a Business Around Your Passion Designed to protect us from danger in our lives, we tend to let fear hold us back for various reasons. We decide to stay safe, enjoying the comfort and stability that is known to us. There are millions of people in the world with fantastic ideas, [...]

The Role of Competitive Analysis

By | September 26th, 2017|Strategy planning|

The Role of Competitive Analysis “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte   Many might consider Napoleon Bonaparte to be a strategic genius. So, we will take his words to heart. Your competitor could be making a mistake at this very moment -- or it could be you who is [...]

Diversity in the Workplace: Overcoming the Analysis Paralysis

By | September 12th, 2017|Leadership, Strategy planning|

Diversity in the Workplace: Overcoming the Analysis Paralysis Corporate diversity is always a hot topic, regardless of industry. As I recently discussed on M&M Global, the creative world took its turn in the hot seat at the annual Cannes Lions conference earlier this summer. A major theme of the event, creatives are well aware of [...]

Is Your Strategic Plan Due for a Checkup?

By | August 1st, 2017|Strategy planning|

Is Your Strategic Plan Due for a Checkup?   How often do you review the health of your strategic plan? If you’re like many, then you probably don’t spend as much as time as you should. After all, it’s easy to get stuck in your day-to-day routine at work. However, the benefits of scheduling regular [...]

The Business of Content Strategy

By | July 31st, 2017|Leadership, Strategy planning|

The Business of Content Strategy   Building a successful content strategy is at the center of growth and opportunity. Without compelling content, our stories and messages will not reach our intended audiences. Over recent weeks, we have been hearing a lot about Netflix’s cancellations of two of its original series. This comes on the heels [...]