Influence marketing is like getting an invitation to the biggest party of the year. The guest list reads names from media moguls, to this week’s MVPs, to the rich and famous straight off the Hollywood silver screen. Imagine what getting an invite to that party with the ability to get all those influencers could mean [...]
You’ve heard it before; the digital age has given rise to a customer-driven economy. To remain relevant and especially to grow in this environment it is critical that companies strategize to align with customer demands and expectations. A customer-centric sales strategy starts by understanding the customer journey. This task, when done correctly, illuminates a company’s [...]
By now it’s clear that companies must embrace digital transformation to remain competitive and relevant. I have previously looked at the importance of giving people the right skills, as well as transitioning from outdated legacy systems into fully digital solutions. Now it’s time to talk about the need to acknowledge that digital transformation is also [...]
According to the famous holiday song, it’s the most wonderful time of the year. Yet for businesses of all sizes, it can also be one of the most overwhelming times of the year. Not only do you have the manage the chaos of holiday activities, parties, employees taking time off, customer needs and untold distractions, [...]
When we think of the core of an item we think of something that acts as a support upon which everything else can build and evolve. An apple’s core, for example, holds an apple together and provides seeds for future growth. The core of the earth supports the rocks above and acts as a lifeblood [...]
The role of project manager is critical. This pivotal position can be the difference between successful projects that come in on time and within budget, or complete failure. Whether or not you are a dedicated project manager, there are still opportunities within most organizations to lead a project. Leadership is certainly a key skill in [...]
Battlefield Beliefs Lead to Dead-End Strategies: Why Your strategy Will fail Without a Collaborative Approach
The word “strategy” is synonymous with the idea of war. With its origins in Greek military terminology, the term conjures up the image of a general devising a battle plan. As StrategyBlocks highlighted in our recent Minutehack article, those who think of corporate strategy or business in this way, as a form of warfare, tend to pursue dead-end strategies. In order [...]
Read on to find out how working as part of a team and feeling appreciated can have positive outcomes for productivity.
Success comes in many forms, but it can be an allusive goal for many. Read on to find out 5 great tips and strategies for success.
Read on to find out why keeping a direct, engaging and specific social media strategy is important when it comes to engaging with Generation Y.