About Craig Catley

Managing Director, StrategyBlocks

A Bibliophile’s Book List for Strategic Success

By | January 5th, 2018|Leadership|

A Bibliophile’s Book List for Strategic Success Over the years, business leaders and inquisitive minds have tried to understand the inner workings of successful strategists and companies. Strategy is a necessary part of society and humanity and always has been. Even the very endeavor of survival takes strategic action, especially throughout history. Thanks to those [...]

New Year, New Strategic Plan

By | December 15th, 2017|Strategy planning|

New Year, New Strategic Plan As 2017 comes to a close, people and businesses alike start to think about New Year’s resolutions. The end of the year is a time to look at your business’ progress and plan how you want it to develop. A strategic plan is a valuable tool that can help any [...]

Bah! Humbug! Tis the Season to Strategize Before the Holidays

By | December 13th, 2017|Strategy planning|

Bah! Humbug! Tis the Season to Strategize Before the Holidays Feeling like Ebenezer Scrooge at this time of the year? Is it because the annual marketing plan is looming over you? Well, it doesn’t have to be that way. As I recently discussed on M&M Global, pulling together your plan now is easier as your [...]

Feature Focus: Calculated Cascading Metrics

By | November 28th, 2017|StrategyBlocks|

Feature Focus: Calculated Cascading Metrics Some people like lists, others like bubble maps or another visual diagram. We love Cascading Metrics. Cascading Metrics mimic how strategy evolves and how we think. It’s a more intuitive way to plan for effective outcomes. Not only does it just make sense, but Cascading Metrics fold multi-part planning into [...]

Your Strategy for Small Business Saturday

By | November 15th, 2017|Creative, Strategy planning|

Your Strategy for Small Business Saturday It seems like the world is made for the big dogs. They’re the ones who can get things done; they have the money, the clout, and the man power. In such a competitive world, it might feel that way, but we certainly don’t agree. Small businesses remain the backbone [...]

10 Entrepreneurs Who Bounced Back After Failure

By | October 31st, 2017|Leadership|

10 Entrepreneurs Who Bounced Back After Failure Failure is a part of business, as you learn a new lesson with every failure. It is a case of whether you are going to get up and try again or let it defeat you. Some of the most successful entrepreneurs have failed time and time again to [...]

Big, Bad Decisions from Great Companies

By | October 19th, 2017|Leadership|

Big, Bad Decisions from Great Companies “I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison If only every business had the freedom to try 10,000 ways that didn’t work. In corporate strategy, one wrong turn can be the last turn. Whether it be circumstances that are outside your control [...]

Winning the Agile Marketing Race

By | October 17th, 2017|Strategy planning|

Winning the Agile Marketing Race Agile is a guiding principle for many organizations, especially within the marketing function. As I recently discussed on M&M Global, today’s marketers are slowly embracing the mindset, realizing that long-term marketing goals can only be supported through a series of sprints rather than a marathon. So, why the change of [...]

Spotlight on Strategy: Get to Know Simon Lawrence

By | October 12th, 2017|Leadership|

Spotlight on Strategy: Get to Know Simon Lawrence As part of our spotlight series, we are getting to know Simon Lawrence, our UK-based Director. Simon’s background is in data and analytics and now supports our EMEA customers as well as helping shape our product development strategy. In this Q&A, we delved into Simon’s background and [...]

6 Steps to Building a Business Around Your Passion

By | September 28th, 2017|Strategy planning|

6 Steps to Building a Business Around Your Passion Designed to protect us from danger in our lives, we tend to let fear hold us back for various reasons. We decide to stay safe, enjoying the comfort and stability that is known to us. There are millions of people in the world with fantastic ideas, [...]