10 Entrepreneurs Who Bounced Back After Failure

By | October 31st, 2017|Leadership|

10 Entrepreneurs Who Bounced Back After Failure Failure is a part of business, as you learn a new lesson with every failure. It is a case of whether you are going to get up and try again or let it defeat you. Some of the most successful entrepreneurs have failed time and time again to [...]

Becoming the Beyoncé of Business

By | October 30th, 2017|Leadership, Strategy planning|

Becoming the Beyoncé of Business “I dream it, I work hard, I grind 'til I own it” - Beyoncé, Lemonade   How do you become the Beyoncé of business? Step One: Be Flawless. Sadly it isn’t that easy. Even Beyoncé has been cultivating her brand and image for more than a decade. Still, 100 million [...]

Big, Bad Decisions from Great Companies

By | October 19th, 2017|Leadership|

Big, Bad Decisions from Great Companies “I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison If only every business had the freedom to try 10,000 ways that didn’t work. In corporate strategy, one wrong turn can be the last turn. Whether it be circumstances that are outside your control [...]

Spotlight on Strategy: Get to Know Simon Lawrence

By | October 12th, 2017|Leadership|

Spotlight on Strategy: Get to Know Simon Lawrence As part of our spotlight series, we are getting to know Simon Lawrence, our UK-based Director. Simon’s background is in data and analytics and now supports our EMEA customers as well as helping shape our product development strategy. In this Q&A, we delved into Simon’s background and [...]

Jenna Lyons’ Stylish – and Strategic – Send-off

By | October 4th, 2017|Leadership|

Jenna Lyons’ Stylish -and Strategic- Send-off It’s that time again when the air gets crisp and cool and the school year rears its demanding head. New supplies and new clothes fill drawers and closets. One popular retailer comes to mind as a go-to for sophisticated, functional back-to-school style. Although this famous American retailer survived the [...]

Defining Your Company Culture, Hogwarts Style

By | September 19th, 2017|Leadership|

Defining Your Company Culture, Hogwarts Style   It’s time to get your company culture sorted: Hogwarts style. No, this isn’t a Buzzfeed quiz; it’s a look into the kind of working environment your company fosters. Company culture defines your organization; it is your corporate personality. Not only will it dictate the environment your employees work [...]

Diversity in the Workplace: Overcoming the Analysis Paralysis

By | September 12th, 2017|Leadership, Strategy planning|

Diversity in the Workplace: Overcoming the Analysis Paralysis Corporate diversity is always a hot topic, regardless of industry. As I recently discussed on M&M Global, the creative world took its turn in the hot seat at the annual Cannes Lions conference earlier this summer. A major theme of the event, creatives are well aware of [...]

Which Game of Thrones Leader Are You? [Spoilers]

By | August 30th, 2017|Creative, Leadership|

Which Game of Thrones Leader Are You? [Spoilers]   The title might be a trick question. After all, real world companies probably shouldn’t use a fantasy world for strategic direction, at least not one where more than 200 characters die in seven seasons. Still, Game of Thrones (GoT) regularly captures millions of viewers. With each [...]

Spotlight on Strategy: Ford Motor Company

By | August 8th, 2017|Leadership|

Spotlight on Strategy: Ford Motor Company   As part of our ongoing series highlighting smart strategic stories from companies all over the world, this week our Spotlight on Strategy highlights Ford.   Most people would not be surprised if told Ford Motor Company is responsible for one of the greatest business decisions ever made. After [...]

The Business of Content Strategy

By | July 31st, 2017|Leadership, Strategy planning|

The Business of Content Strategy   Building a successful content strategy is at the center of growth and opportunity. Without compelling content, our stories and messages will not reach our intended audiences. Over recent weeks, we have been hearing a lot about Netflix’s cancellations of two of its original series. This comes on the heels [...]