Mobility is a key digital investment for companies looking to become more agile by introducing technologies that allow them to connect to customers and staff in new and exciting ways.
However, recent research from Accenture showed that Australian businesses are falling behind when it comes to implementing a successful mobility strategy, despite widespread enthusiasm for such projects.
Seven in 10 Australian executives listed mobility as one of their top five priorities this year, yet 39 per cent lack a formal company strategy.
Here are four strategy management tips to ensure your mobility initiatives have the highest chance of success.
1. Effective leadership
Enthusiasm for mobility needs to come from the top, making an effective leader crucial to keeping departments and employees engaged.
Mobility projects also require support from senior executives to ensure they are not abandoned too quickly if return on investment is not immediate.
2. Implement a company-wide strategy
In many cases, strategic planning for mobility initiatives fails to be mapped out over an entire organisation.
This means isolated silos may be at further stages in the development cycle, creating integration problems. Customer-facing organisations can suffer in particular, as people will not receive a seamless consumer experience.
3. Measure the results
Organisations must decide on adequate KPIs and monitor progress towards them. The quicker strategic hiccups are identified, the more agile a business becomes.
Strategy software, such as StrategyBlocks, is an excellent way of measuring performance across various key metrics in real-time.
4. Communicate mobility strategies clearly
To have the best chance of success, mobility strategies need to be communicated clearly to employees at all levels of the company.
Whether it’s senior management, middle management or workers, everyone needs to have an accurate idea of the objectives and outcomes expected. Make sure your strategy is accessible and easily understood by the people on the ground responsible for implementing it.