Why visual communication is best for strategic planning

Many a business leader has the mistaken notion that a company’s strategy is best communicated through comprehensive written plans.

While depth in detail is certainly crucial to the success of a strategy, relying on reams of text to get it across to your organisation isn’t exactly the most efficient or effective approach to take. Instead, you should employ a visual strategy mapping method when communicating your strategy and goals.

There are just so many reasons why visuals such as graphs and strategic maps work much better than written or verbal communication.

For a start, the human brain is designed so that it processes visual stimuli much quicker than text. Images and diagrams provide the opportunity to communicate ideas and information almost instantly, without the need for a viewer to take in and digest blocks of text.

Visuals also open up avenues for much more flexible communication of complex ideas. With users able to experiment with factors such as colour, size and shape, large blocks of information can be broken down, separated and collated to provide easier viewing for the audience.

It’s clear to see, then, that it’s best to take a visual approach for every step of your strategy – from design and implementation to strategy execution and monitoring.

StrategyBlocks is a state-of-the-art cloud software that lets your organisation add a whole new visual dimension to its strategy.

It works by breaking down your organisation’s wider strategy into a network of interconnected ‘blocks’ that clearly define who is responsible for what. Using a highly visual interface, it rearranges your strategy into conveniently sized segments so the relevant individuals have a better idea of what is expected of them.

Such software is just one example of how businesses are recognising that visual communication is the key to strategic planning success.