It's no secret that cloud computing is quickly gaining a firm foothold in the Australian business landscape.

Many organisations are now investing heavily in cloud-based solutions designed to improve efficiencies and collaboration, such as strategy planning software. Delivered through the cloud as opposed to on-premise, this technology has the potential to cater to major productivity and bottom line benefits. 

Highlighting the popularity of the cloud is a new report from Gartner into the growth of public cloud services worldwide. 

According to Gartner, the market for public cloud services in the mature Asia Pacific and Japan region – which includes Australia – is set to grow from $6.5 billion in 2014 to $7.24 billion in 2015 – an increase of just over 14 per cent.

"Many countries in the mature Asia Pacific [and] Japan region have solid reliable telecommunications infrastructure and relatively advanced technology usage profiles. Despite challenges in the global economy, we expect consistent and stable growth to continue through to 2018," explained Gartner Research Vice President Ed Anderson.

Gartner Senior Research Analyst Fred Ng expects that further growth will be bolstered by the Trans Pacific Partnerships and other trade bloc agreements.

These interstate arrangements will encourage countries in the Asia Pacific to invest extensively in public cloud infrastructure and applications, as well as other new technology innovations such as big data analytics. 

Although public cloud solutions are generally considered less reliable and less secure than private cloud alternatives, they are more affordable and easier to deploy for many businesses.

As such, it will come as no surprise that services for cloud management and security have been pinpointed by Gartner as the segment of the market expect to see the fastest growth across the next year. In fact, Garner expects that spending in this area will explode by 29.9 per cent to hit $264.5 million by the end of 2015.

In the wake of statistics such as this, the only question left for Asia Pacific businesses not yet investing in the cloud is, what are you waiting for?