The Business of Content Strategy  Building a successful content strategy is at the center of growth and opportunity. Without compelling content, our stories and messages will not reach our intended audiences. Over recent weeks, we have been hearing a lot about Netflix’s cancellations of two of its original series. This comes on the heels [...]
Three Tips for Successful Risk Management  Organizations are becoming more advanced, and given the increasingly digital and interconnected global environment, business risks are occurring with greater frequency and velocity than ever before. In a report by Rapid Ratings, when asked if executives had faced significant supply chain issues or risk events in the last [...]
The Fading Art of Implementation  Organizations invent strategies as though their livelihood depends on it –which it does. So why, then, if strategy is so imperative to company and personal success, does strategic implementation get left behind, even when tasks, assignments, and inquiries come from all sides and seem to demand immediate attention? The [...]
The A to Z of Strategy  We get it, sometimes you don’t have the time to read a whole book about strategy. So we’ve taken the time to sum it up in one easy guide. Read on for the complete A to Z of strategy planning, management and execution - and as always, happy [...]
Perhaps The Greatest Strategic Business Decisions of all Time  Apple is renowned as a leader of innovation that embodies design, style and ease of use, but the company was not always viewed in such glowing terms. In fact, in the late 90’s Apple was on the brink of a buyout or at risk of [...]
See Strategy Planning As A Waste Of Time? Think Customer-First  Believe it or not, executives and corporate strategists alike tend to think the majority of time spent on strategic planning is wasted. This may seem surprising, until you understand why. The reason these key leaders - who should be deeply invested in strategy - [...]
May The 4th Be With Your Strategy  Star Wars is a marketer’s paradise, appealing to multiple generations and capturing the attention of consumers to the tune of billions of dollars. It has done such an impressive job of winning the hearts and minds of so many, that it has been awarded its own day [...]
The Great Balancing Act: How to Strategize Your Way to Better Customer Relationships  You’ve heard it before; the digital age has given rise to a customer-driven economy. To remain relevant and especially to grow in this environment it is critical that companies strategize to align with customer demands and expectations. A customer-centric sales strategy [...]
How To Bring the ‘Sexy Back’ to Your Strategy  In a recent article with M&M Global, we discussed Justin Timberlake and what he brings to the table in terms of strategy. As a former Star Search contestant, ex-alum of the Mickey Mouse Club, boy band phenom, and singing and movie star sensation his long-term [...]
The Best of Corporate Strategy & Execution  Business change can be hard. Everything from managing the disruption of digital transformation, integrating agile business practices, building a culture of innovation or shifting business priorities to monetize new revenue streams, requires significant change throughout the entire operation. That’s why many companies have relied on organizational methods [...]
