Optimizing Customer Value in Business Strategy We get it, defining your business strategy can be daunting. After considering all the internal strengths and weaknesses of your business, and the many external challenges and opportunities of your market, drawing insights from “crossovers” of internal assets and external opportunities is a feat in and of itself; [...]
Stop Planning, Start Executing We’re in the business of strat planning here at StrategyBlocks, so it might strike you as odd that we are willing to tell you enough is enough. Of course it is all well and good to have a perfect and meticulously laid out strategic plan for your business, but what [...]
Why Brand Equity Should Be A Part Of Every Business’ Strategy Brand equity has become a widely used term in the marketing industry over the past decade. Defined as a brand’s commercial value, or a brand’s ability to create a lasting and positive differential response in the marketplace, brand equity is more than just [...]
The Demise of Strategic Planning: How to Face The Future of Strategic Agility "The secret of change is to focus all of your energy, not on fighting the old, but on building the new." - Socrates If you listen to the experts, strategic planning is dead - at least in the traditional sense. For [...]
Strategic Communication Is Key We humans love stories. All across the globe, children delight in going to bed every night, being tucked in by their parents, snuggling up and flicking through their favorite picture book. Adults are no different – when they grow up they still crave compelling narratives to make sense of the [...]
Smart Strategy Resolutions for Your Business A recent study by the U.S. Small Business Administration,Redefining Business Success, showed that 66 percent of new businesses survive the first two years, only 50 percent survive through four years, and just 40 percent make it to the six year mark. Considering there are over a half million [...]
Why Your Company Needs Strategic Management Software When it comes to preparing your business strategy, you may question whether your company really needs additional software. After all, businesses have run for decades by managing their strategy with simple tools. Yet watching the success of our clients, it is clear that yesterday’s methods are no [...]
A Question to Marketers in APAC: Is Your Brand Strategy Aligned with your Business Strategy? I recently wrote for M&M Global where I discussed the importance of aligning business strategy with brand strategy. If you’re reading this, it’s probably because you’re a curious, committed marketer who fully understands that a well-conceived brand strategy is [...]
The Great Migration: How Cities Can Manage The Urbanization Trend In a recent CIO article, we shared that cities all over the world are currently consumed with how to be ‘smart.’ A flood of new inhabitants in urban areas across the globe is resulting in municipalities that need technology which can seamlessly engage citizens [...]
Three Statements to Bring Clarity to Your Business Strategy We’ve helped organizations of all shapes and sizes manage their strategic execution for some time. And as such, we feel confident in saying that - no matter the size of the company - in order for a business to be successful it must establish a [...]
