Marketing lessons from Seth Godin “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible” - Seth Godin Seth Godin is a best-selling author and entrepreneur and is one of the most prominent and influential names in marketing today. Godin has worked in [...]
The Smart Strategy of HBO HBO was founded 45 years ago. It’s almost hard to believe, but even in a cordcutter world, HBO doesn’t plan on going away anytime soon. SNL Kagan estimates that HBO averages about 34 million U.S. subscribers, with more than 2 million of those coming from HBO Now, its direct-to-consumer subscriber [...]
A Bibliophile’s Book List for Strategic Success Over the years, business leaders and inquisitive minds have tried to understand the inner workings of successful strategists and companies. Strategy is a necessary part of society and humanity and always has been. Even the very endeavor of survival takes strategic action, especially throughout history. Thanks to those [...]
How to Deal with Unhappy Customers The holiday season brings good cheer and joy to many. But sometimes, the hustle and bustle of the season – the shopping trips, cooking, traveling and entertaining – can take a toll on all of us. Annoyances may come in the form of fighting crowds, but also in disappointing [...]
10 Entrepreneurs Who Bounced Back After Failure Failure is a part of business, as you learn a new lesson with every failure. It is a case of whether you are going to get up and try again or let it defeat you. Some of the most successful entrepreneurs have failed time and time again to [...]
Becoming the Beyoncé of Business “I dream it, I work hard, I grind 'til I own it” - Beyoncé, Lemonade How do you become the Beyoncé of business? Step One: Be Flawless. Sadly it isn’t that easy. Even Beyoncé has been cultivating her brand and image for more than a decade. Still, 100 million [...]
Big, Bad Decisions from Great Companies “I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison If only every business had the freedom to try 10,000 ways that didn’t work. In corporate strategy, one wrong turn can be the last turn. Whether it be circumstances that are outside your control [...]
Spotlight on Strategy: Get to Know Simon Lawrence As part of our spotlight series, we are getting to know Simon Lawrence, our UK-based Director. Simon’s background is in data and analytics and now supports our EMEA customers as well as helping shape our product development strategy. In this Q&A, we delved into Simon’s background and [...]
Jenna Lyons’ Stylish -and Strategic- Send-off It’s that time again when the air gets crisp and cool and the school year rears its demanding head. New supplies and new clothes fill drawers and closets. One popular retailer comes to mind as a go-to for sophisticated, functional back-to-school style. Although this famous American retailer survived the [...]
Defining Your Company Culture, Hogwarts Style It’s time to get your company culture sorted: Hogwarts style. No, this isn’t a Buzzfeed quiz; it’s a look into the kind of working environment your company fosters. Company culture defines your organization; it is your corporate personality. Not only will it dictate the environment your employees work [...]
