Goal Oriented or Task Oriented? Only together does macro visibility (top to bottom) and micro visibility (bottom to top) offer the complete picture of strategic alignment wherever you are in the organization. Only then can strategic questions be answered as an organisation and as individuals:
“Where are we successfully executing on strategic initiatives?”
“Where are the bottlenecks in the strategic process?”
“Who is impacting my areas of responsibility?”
Not linking the tasks to the goal will result in isolated islands of activity and not encourage open communication. Over time the output of these activities may develop along different paths as they are fundamentally not aligned to the overall strategic goals of the organization. The organization has as a result become “task oriented”.
When alignment exists there is visibility from the macro to the micro and clarity across the organization. Encouraging communication and feedback is of primary importance, there is a clear need for a method of communication that focuses on strategy and yet is engaging and animates people into action. When this occurs the organization has become goal oriented.