Your Strategy for Small Business Saturday
It seems like the world is made for the big dogs. They’re the ones who can get things done; they have the money, the clout, and the man power. In such a competitive world, it might feel that way, but we certainly don’t agree. Small businesses remain the backbone of any good economy and are pillars in their communities.
Small Business Saturday is the counterpart to Black Friday and Cyber Monday, held this year on November 25th. Small Business Saturday encourages shoppers to choose small and local during the busy holiday shopping season. Now on it’s seventh year, the holiday has become a powerhouse in driving business to small companies.
U.S. consumers who went out and shopped in-store reported a total spending estimated at $15.4 billion at independent retailers and restaurants on Small Business Saturday last year. If you run a small business, it’s time to strategize and figure out how you can make the most of this day when consumers want to “shop small.”
Focus on the People
The holiday is more than a day for a quick boost in sales. Customers who have made an effort to shop small on this day could easily become more than a one time transaction. People are no longer wowed by 50 percent off signs – instead offer something irresistibly unique. Big box stores simply can’t specialize and personalize the way a small business can. Studies show that existing customers spend 67 percent more than new customers, making Small Business Saturday the perfect day to reach out to long time customers.
Last year saw 135 million social media engagements in support of Small Business Saturday. Social media is the easiest, free way to spread your message. Word of mouth still counts after all. As the holiday approaches, the dedicated small business social media channels will be on fire. Connecting with them now will keep you up to date and engaged. Check out these channels:
Don’t forget to use the hashtags too: #ShopSmall and #SmallBizSat
Make it Official
Last but not least, you can make it official by registering. Although it’s not mandatory, there are quite a few free perks that can help to promote your business. The official website for Small Business Saturday delivers ready to use materials, from posters and flyers to email templates and social media posts. These materials can help you kick off your messaging and let your customers know you’re taking part in the holiday. Pre-drafted materials will also help you to make the best use of your time.
Above all else, keep your eye on the prize. No matter how you choose to promote your business this holiday, make sure you keep your message clear and consistent. Last year, 72 percent of U.S. consumers were already aware of Small Business Saturday. By focusing on the right customer with the right message, your Small Business Saturday strategy is sure to be a success!