Mobile Software Recording Huge Growth In Australia


Faced with an increasingly mobile workforce, companies are turning to software products that can be used across multiple devices. In fact, a recent study by Frost & Sullivan has detailed exactly how widespread this move has become, as an increasing number of firms invest in new technologies.

Frost & Sullivan has forecast the growth of Mobile Device Management (MDM) technology – the software used by businesses to incorporate mobile devices into their operations. Over the next few years, these products are estimated to grow steadily, with a compound annual growth rate of 32 per cent between 2013 and 2020.

Last year alone, this technology recorded a 95 per cent increase in value over the previous year. Over the next few years this growth is likely to continue, reaching a value of $51.6 million in 2016.

One of the key driving forces behind this growth is the desire to see a single dashboard of information across a range of different devices. As demand for software that offers this functionality grows, Frost & Sullivan is predicting high growth rates in this sector.

One option for companies looking to invest in these processes is to choose business strategy software like StrategyBlocks. This software allows corporate strategies to be formulated digitally, with senior managers able to track their progress from any device.

Audrey William, head of research, ICT practice, at Frost & Sullivan ANZ identified that the growth in MDM technology would unlock much greater value out of companies in this space.

“Employee requirements are becoming more complex and integrating existing applications is becoming increasingly important for organizations to achieve greater employee collaboration and productivity,” said Ms William.

“Organizations will look for a wider range of functionality from their mobile management platforms, resulting in a shift away from pure MDM solutions to wider Enterprise Mobility Management (EMM) solutions.”